Lancaster Paris, a renowned French leather goods brand with a heritage dating back to 1990, unveiled its Aerial Silhouette collection on September 3, 2025, as the inaugural chapter of the Fall-Winter 2025 lineup. This collection, inspired by the lightness of autumn breezes and organic forms, emphasizes fluid silhouettes and high-quality craftsmanship, positioning it as a key offering in the luxury handbag market. Drawing from natural elements like drifting leaves and architectural lines, Aerial Silhouette features a range of handbags and accessories crafted from full-grain cowhide leather, known for its durability and supple texture.

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The collection includes several standout pieces designed for versatility and elegance. The Ida Double Small Handbag, offers a compact design with dual compartments for organized storage, making it ideal for urban professionals. The Ikon M Tote Bag provides ample space with its structured form and internal pockets, suitable for daily commutes or travel. Other highlights are the Suave Ace M Handbag, which boasts sleek contours for a minimalist aesthetic, and the Accordéon Double M Crossbody Bag, featuring an expandable accordion-style body for adaptability. Available in autumnal shades such as rich burgundy, warm brown, and classic black, these items incorporate sustainable sourcing practices, aligning with growing trends in eco-conscious luxury fashion. Lancaster Paris, which generates annual revenues exceeding €50 million from its global operations, continues to expand its portfolio with such collections, blending traditional French savoir-faire with contemporary design.

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The accompanying campaign commercial, a 1-minute cinematic piece, was filmed in Spain's expansive minimalist landscapes, including architectural sites and natural horizons, to evoke a sense of freedom and motion. This location choice leverages Spain's diverse terrain— from Mediterranean coasts to inland plateaus—providing a neutral yet evocative backdrop that complements the collection's theme of "movement and softness." The video features models interacting with the environment, showcasing the bags' aerodynamic profiles through subtle lighting and fluid camera movements, resulting in over 387,000 views within two months of release.

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Leading the creative vision was Director Boulawayne, a Paris-based filmmaker with a portfolio spanning luxury brands like Yves Saint Laurent (YSL), Prada, and Polène. Boulawayne, who has also collaborated with Vogue and Harper's Bazaar, brings a narrative depth to fashion campaigns, as seen in his work for Rouje and Vestiaire Collective. His direction for Aerial Silhouette emphasizes organic elegance, drawing from his experience in crafting visually poetic stories for high-end clients.

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Complementing Boulawayne's direction was Director of Photography (DP) Jean-Michel Poulichot, whose cinematography expertise has graced campaigns for Dior, Guerlain, and Moët & Chandon. Poulichot, active in the field since 2020, has worked on projects like "Un jour fille" (2023) and music videos, employing techniques that capture nuanced lighting and emotional depth. In this campaign, his lens work highlights the interplay of light on leather textures, enhancing the collection's airy aesthetic.

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Production was overseen by Boulawan Media Group, a Paris-based company founded to specialize in multimedia content, including video, photo, and audio for web, social media, and events. With a focus on luxury and fashion, the group has produced content for brands like Polène and Rouje, ensuring seamless execution from concept to delivery.

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Local production services in Spain were provided by VGBND, a global network established in 2002, offering end-to-end solutions for film, TV, and advertising shoots across Europe, South America, and the USA. VGBND, also known as Vagabond Production Services, managed on-location logistics for Aerial Silhouette, drawing on their expertise in high-end fashion productions. Their portfolio includes collaborations with brands such as adidas, BYD, Strayer University, Cheniere, Motorola, and Juliette Has A Gun, often involving shoots in Barcelona and Madrid. By handling permits, crew coordination, and equipment in Spain, VGBND ensured the project's efficiency, contributing to their reputation for making international shoots seamless. For more on VGBND's high-end fashion production services, visit vgbnd.tv.

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This campaign not only showcases Lancaster Paris' commitment to innovative luxury handbags but also highlights the collaborative prowess of international production teams. As the Fall-Winter 2025 season unfolds, Aerial Silhouette stands as a benchmark for Paris fashion, blending timeless materials with modern storytelling in the competitive accessories market.